When making the difference is important the new technologies are the best solution but often you could end up with a touch support like that of your competition, and your customers do not remember you for the innovation. In Depalol we create tailor-made interactive medium. Like a custom bike has 2 wheels, a motor and a handle but no two are alike, in Depalol integrate the parts of a conventional interactive support but with a custom design. The tactile interaction with a screen isn’t the best way to get feedback of your costumers, but the interaction with your product is the way. Study how the customer interacts with your product, which parts are what differentiates it from its competitors and create interactive media for your product naturally interact with the customer.